Avid Active Content Manager is making it happen for Sony!
March 25 2003
http://www.avid.com
Avid Technology, Inc. today announced that Sony Pictures Digital is using the Avid Active(TM) ContentManager to power its next-generation internet content delivery service and to distribute digital video over the Web.
Sony Pictures Digital is currently using the Avid Active ContentManager for its SoapCity Download(TM) service, which launched on February 26, 2003, and is exploring opportunities to extend its use of Avid's solution into future service offerings. Avid Active ContentManager systems automate the process for collecting digital content from multiple sources and distributing it across numerous channels, including wireless devices, interactive television, and the Internet.
"Avid Active ContentManager is an integral part of our digital distribution infrastructure," said Steve Banfield, senior vice president, Technology of Sony Pictures Digital. "It delivers the functionality we are looking for in a content management system, and its open architecture, scalability, and application program interface make complex content integration efficient and manageable."
"We're pleased to work with a world-class organization like Sony Pictures Digital in its pursuit to break new ground in digital content management and delivery," said David Krall, president and CEO of Avid. "Avid Active ContentManager significantly streamlines the management and delivery of vast amounts of digital content, making it the perfect solution for Sony Pictures Digital's new broadcast-quality video-on-demand service. We're looking forward to the role our technology will play as they continue to explore new ways of delivering dynamic media content and services to their customers."
The Avid Active ContentManager supports the digital distribution platform for SoapCity Download, the Sony Pictures Digital service that delivers full-length, commercially uninterrupted soap opera episodes to broadband computer users. SoapCity Download offers a VCR-like experience, enabling viewers to stop, start, fast-forward, rewind and pause episodes.
As an enterprise-class content management system designed to deliver text, video and other dynamic content to multiple outlets, the Avid Active ContentManager technology is based on Java(TM) standards. The solution provides the flexibility of an open architecture to allow the quick management and deployment of content. This type of automated functionality enables media production professionals, such as Sony Pictures Digital, to significantly reduce the time it takes to deliver content to a range of outlets, including wireless devices, interactive television, and the Internet.
About Avid Technology, Inc.
Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media--from video, audio and film to animation, special effects and streaming media--Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed.
To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA.
About Sony Pictures Digital
Sony Pictures Digital, an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK interactive television service GoPlayTV. Sony Pictures Digital focuses on three areas: 1) producing and developing visual effects, digital character animation and full-length CG motion pictures; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment. For additional information, please visit www.sonypictures.com
About SoapCity
SoapCity, The Soap Opera Capital of the World(R), located at www.soapcity.com and AOL Keyword: "SoapCity", is Sony Pictures Digital's exclusive soap opera destination and the premier soap content provider to AOL and Yahoo! TV. With over 3.4 million unique users a month, the site provides extensive, exclusive coverage updated daily, for all daytime dramas. In addition, the SoapCity Network includes official websites for top soap talent, as well for the shows The Young and the Restless, Days of our Lives, As the World Turns, Guiding Light and The Bold and the Beautiful. SoapCity is driven by a fan-based community eager to connect with their favorite shows. With daily updates, up-to-the-minute news, fashion and style reviews, and its e-commerce destination, The SoapCity Store, SoapCity has emerged as the number one soap opera entertainment hub.
(C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Avid Active, Film Composer, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners.
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by Avid Technology, Inc.
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